The brief required that the app be; expandable in order to contain multiple sticker sets, multilingual and not be too large. This meant that the app design - and the design of the visual content itself - had to be economical, reusable and scalable. It also meant that content had to be translated and the audio recorded in the various territories. Lycette Bros. designed app, the visual identity and created all of the graphic content. The sticker illustration was done by Ben McGill and Lycette Bros and it was coded with Unity.