I love the work and ideas behind Isotype. The visual language or symbol language designed by Otto Neurath and Gerd Arntz. I believe there is an extension of these concepts and his work into the realm of international brand symbols, as in they are already an international language more successful than any one designer could ever develop. A project we made years ago explored this idea by using the internationally recognised computing cursor symbols; the Arrow, Hand, I-beam and Magnifying glass. I plan to post some of these as animated GIFs and here is the first (above).